Why it's so hard to make healthy decisions | David Asch


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Why do we make poor decisions that we know are bad for our health? In this frank, funny talk, behavioral economist and health policy expert David Asch explains why our behavior is often irrational — in highly predictable ways — and shows how we can harness this irrationality to make better decisions and improve our health care system overall.

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  1. Something that will never fail to ruin my day is seeing people leave a public restroom without washing their hands, or worse, knowing they were definitely using the toilet because it's a two-stall restroom and hearing them walk right out. WORSE, was knowing exactly who it was because they were the only customer using an electric cart at that time and it was parked outside the bathroom, then having to check out their groceries. I don't think I've ever doused my hands in so much hand sanitizer in my life.

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  3. David Asch great talk! It was so relatable, funny, and easy to understand! You used so many helpful examples. This has been an all around fantastic 17 minute learning experience! Thank you!

  4. Present bias:
    Immediate outcomes more motivating than more important outcomes in the future

    Tips for making healthy decisions:
    1. Harnessing the hate regret from the future/notions of regret
    2. Loss Aversion
    3. Social interactions/influences and make activities observable to others

    Money's disadvantages as a motivator:
    A counter-effect by substituting intrinsic motivation for monetary rewards

    Do not fight against/ignore our irrational self; instead harness our irrationality and work with it


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